Managing Risk In Social Media

A social media risk management plan is a series of processes to ensure an organization maintains control over its social media communications with consumers. This includes knowing who has access to accounts, who’s allowed to publish posts or message consumers, and the rules when representing the brand online—5 Steps to Effectively Managing Social Media Risk .1. Get—and stay—educated on the risks. .2.Integrate social-specific clauses into current risk management policies. .3.Solicit input from all departments. .4.Have clearly defined objectives for using social media. .5.Monitor, monitor, and monitor some more.